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 Introduction What is Medical Spa ?

Start building the successful medical spa : Planning a Spa 
by kristi langemo and kile law 

This article was excerpted from the May 2004 
The spa has performed thousands of treatments 
and expansion already is being considered. 
Kile Law, the spa's president, will present its 
first-year experiences 

The decision to open a day spa was almost an 
accident for me. It began when my husband 
Micael Law, MD, a board-certified plastic surgeon who had a practice 
in Beverly Hills, decided to move back to his hometown of Raleigh, 
North Carolina. 

I had been working in Southern California at the time also. My background 
in medical esthetics included providing training to physicians in micro-
dermabrasion, lasers, collagen injections, cellulite treatments and skin 
care. I also completed a two-year stint as the West Coast director of 
education for one of the largest lines of spa skin care products in the 
world. Looking ahead to a future in Raleigh, my initial plan was to be a 
stay-at-home wife and mom, and perhaps help in his office from time to 
time. Although I had been a consultant for many physicians interested 
in incorporating spa services into their offices, I never considered doing
it myself. 

The concept for this medical spa first started when I suggested that my 
husband use my four microdermabrasion machines in his plastic surgery
office. Once we had the mindset that we would be opening an office that 
provided skin care, the spa seemed to take on a life of its own. Newly 
pregnant-being a stay-at-home mom was a long way off- I felt I could 
devote the time and attention necessary to starting a business. 

Planning
The planning phase of opening a spa is critical and time-consuming. 
The first question to ask is, "What kind of spa do I want to open? 
My decision was obvious. With my husband as my business partner, 
we would open a medical spa-specifically, a plastic surgery medical 
spa. 

The second consideration is the desired spa image. 
Some spas are described as cozy, others as elegant, 
still others as clinical. The overall atmosphere should 
be determined depending on the type of services 
provided. A spa should be visually welcoming, but the 
sounds, smells and finishing touches all are critical 
elements of a spa experience. From the moment clients 
walk in the door, the experience begins. 

Location
Location. Location. Location. You've heard the importance of location, 
but what constitutes a good location? An established location with 
demographics that suit the clientele you are seeking, or a site where 
there is growth potential would both make sense. Choosing a site in a 
retail center would produce a great deal of walk-by traffic resulting in 
significant walk-in business. Often a retail space can have a hefty price 
tag, but since every practice needs to advertise, one could include a 
high traffic location as part of the start-up advertising budget. 

Spa layout
A good architect can help to make a dream a reality. Although it is not 
necessary that an architect have experience planning a spa, it makes 
sense to choose one with experience in medical environments and other
businesses with some of the design features found in spas. Photos or 
magazine clippings of appealing features or environments can help the 
architect understand the desired aesthetic. 

Spa branding
A theme that reflects in the spa's environment, logo and design can 
help with name recognition and ultimately can build a strong brand. 
At Blue Water Spa, the theme is water. The first critical design element 
of the spa was consideration of interior waterfalls. I also wanted a spa 
that would not be intimidating to men. Sleek, contemporary furniture 
was chosen for the waiting area, not overstuffed sofas with throw pillows. 
The rooms and waiting areas at the spa are private, keeping the 
comfort of men in mind. Carrying the theme beyond the interior design 
and into a logo helps to build a spa brand. Choosing a logo is a very 
critical decision. Once it is chosen it probably stays with a company for 
life, like it or not. The logo, other marketing and advertising materials, 
and the spa's Web site should have the same look and feel. 

Service choices
Deciding on the procedures and treatments to put on a spa menu can 
be challenging at best. Successful businesses are about specializing 
in a particular treatment, finding their niche and building their business 
around it. We elected to provide services that we were knowledgeable 
and passionate about, such as our signature facial. Exfoliation, lymphatic 
drainage and oxygen treatments all need to be a part of a menu in a 
medical spa as well. Again I looked to the experts for advice and training. 
I also felt a true spa needed a wet room, so I looked to destination spas 
to determine what equipment was most appealing to me. 

Products and more
A very big decision for any spa owner is what products to offer. Every 
spa should have an appealing retail area, with products displayed in a 
way that is inviting and not overwhelming. Displaying descriptions 
including prices can allow clients the opportunity to learn about products 
at their leisure. The big question is what products are best for a spa, or 
really, what products are best for your spa. Retailing skin care products 
is critical to a spa's bottom line and to client satisfaction. 
When choosing a skin care product line, there are three basic options: 
name brand, private label and custom line. When evaluating a skin care 
product line, there are a number of factors in determining which product 
is right for you. Before examining a product, think about how the 
packaging will work in your display area. The look, feel and smell of a 
product are a consideration, as is the efficacy of the product. When 
evaluating a product for its efficacy, ask to see the ingredient list and 
all published reports about the product specifically. 

The medical spa
Medical treatments actually were easier for my 
husband and me to decide on because of our experience. 
He provides a full range of plastic surgery for the face 
and body. We also use injectables for soft tissue 
augmentation such as fuller lips,and facial folds and 
wrinkles. Many medical spas offer laser hair removal. 
In many states, estheticians can operate intense pulse 
light systems (IPL) because these systems are far less powerful than 
lasers. IPLs have been recognized as devicesappropriate for a spa 
environment. 

 


Why a Holistic Medical Spa Concept? 
People are becoming more and more 
concerned about the adverse  effects of 
chemical medicines. Health issues and the 
desire to maintain  quality of life for as long as 
possible are becoming increasingly  important. 
There is also a growing need for both 
personalized health  care and greater access to reliable health 
information. These needs  can be perfectly addressed in a Spa 
environment, which positively  affects body spirit and mind. Healers of 
the past have already solved  most health problems of today. 
Unfortunately, most of their work died  with them. Their voices have been 
muted by the din of a thousand  self-proclaimed experts and Magic 
Bullet salesmen. Despite what you  may hear, our health is deteriorating 
year by year. The rates of all  degenerative diseases are increasing 
worldwide. We have more  asthma, diabetes, cancer, heart disease, 
depression, arthritis, allergies,  digestive disorders, and obesity than 
ever before in history. At the  same time we spend more and more 
money each year for "Health Care."  We have more doctors and more 
drugs than any civilization in history. 

But it's not working. What's not working is the underlying idea. If only 
doctors and drugs could give us better health, we'd already be better. 
That is why the field of holistic medicine is growing so fast - its survival. 
Have you ever thought how a normal life should be? You are born. 
You rise without drugs and vaccinations. During childhood you have the 
usual illnesses, you get through them with natural immune enhancing 
supplements but without antibiotics or drugs, so you can build your 
natural immune defenses. You don't eat white sugar, white flour, too 
much industrialized meat or cheese, or drink homogenized and 
pasteurized milk or soft drinks. You concentrate on a balanced diet, 
only carbs with lots of fiber, good fats and protein, fruits and vegetables. 
You never learn to drink coffee or to smoke cigarettes. The only 
supplements you take are powerful whole food vitamins, enzymes and 
minerals, which are part of your daily intake. You drink at least 2 liters 
of water every day. Into adulthood, you never get sick: no colds, no flu, 
no headaches, no overweight, no diabetes, any ADD, no "thyroid 
problems," no panic attacks, growing pains, fatigue, or digestive 
disorders, no high blood pressure. The only pains you experience 
come from accidental injury. 
Perhaps you do moderate exercise or  sports activity 
to maintain mobility and general fitness. You look to 
the  care of your spine. Your entire adulthood is spent 
in this disease-free  mode. As you age, your mind gets 
sharper. You experience no heart  problems, stroke, 
arthritis, cancer, or osteoporosis, no Parkinson's or 
Alzheimer's. You might think this is impossible? The 
healthiest people  in human history were groups who were geographically 
isolated from  "civilization." These people had no specialists, no 
prescription drugs,  and no immense hospitals. They were never 
subverted with the idea  that the responsibility for their own health lay 
outside themselves. 
Except in the cases of traumatic injury, for most of their lives they 
looked to the body's inner wisdom, and trusted only that. And it worked - 
they had beautiful teeth, strong bones, and very little degenerative 
disease. 
Now what is this little story teaching us? We don’t have to live 
necessarily in isolation to stay healthy. However, we should isolate 
ourselves from time to time from everyday life. In this term isolation 
means to get rid of our everyday concerns, grief, stress etc. Our brain 
is working on thousands of issues every second; the mind body 
connection is suffering. Our cells are suffering and we become sick. 
On top of this we poison our body with the wrong food, don’t exercise 
and never pay enough attention to ourselves
. Mainstream medicine is 
symptom oriented and not cause orientated. The intricate connection 
between the mind and body is undeniable, creating a need to address 
both physical and emotional well-being when a person is faced with a 
serious illness or while helping to avoid future health problems. It just 
doesn't work to treat a person physically when an injury or illness 
affects the whole person. There we come to the holistic approach, 
which I will explain. 

Holistic medicine is the art and science of healing  that 
addresses the individuality of a person - body, mind, and 
spirit.  In practice this means that every person is seen as
a unique individual,  rather than an example of a particular 
disease. Disease is understood  to be the result of 
physical, emotional, spiritual, social and  environmental 
imbalance. Healing therefore takes place naturally when 
these aspects of life are brought into proper balance. 
The role of the  practitioner is as guide, mentor and role model; the 
patient must be  equally included - changing lifestyle, beliefs and old 
habits in order to  facilitate healing. Holistic Medicine treats people and 
not diseases. 

The best place for holistic medicine is a spa. The increasing visits to 
Spas clearly indicate the shift of people’s attitude towards a healthier 
life, quality aging, and therapies that will be gentler and more in tune 
with the physiological body process. They want to be able to end life 
unharmed and not, as so often today, after unnecessary senseless 
treatment, ill-treated in body and spirit, poisoned and tortured. Spas are 
nurturing places where the healing elements of nature additionally will 
benefit the healing processes and the outcome of Holistic Treatments. 

The Medical Spa - The Next  Generation of the Spa Industry”…
The Medical Spa has only scratched  the surface of its potential 
evolution. Hospitals and Health Insurance  companies are taking bold 
new steps in the areas of ‘Alternative’  medical care and coverage. 
Doctors in private practices are providing  ‘spa-like’ services to patients 
to ease and soften harsh clinical  treatments….. This is the turning point 
in the Spa industry towards  medical Spas, which I see even more 
moving to the level of a “Holistic  Medical Spa”. Trends all over the 
world clearly indicate an increase in  alternative treatments and a 
decrease in visits to Doctors offices. More  and more people refuse the 
irrespective torture of chemotherapy and  choose the holistic approach, 
which is focused on the individuality of  the patient and not just the 
disease. Quality instead quantity. 

Individuality, instead of ignoring the uniqueness of 
every human being.  Either you upgrade your existing 
Spa facility or you implement the idea  of holistic health 
in a new Spa, both ways you are going to attract more 
people for a long lasting relation by addressing the 
needs of the aging  population and their children as well. 
Doors are wide open right now,  weather you address the 
complete spectrum of holistic health at once  or you 
choose a step by step implementation, tailored to your  expectations. 
Targeting one specific group and field of Holistic  Medicine can be as 
successful as advancing to the “Center of Holistic  Health”. There are 
unlimited opportunities available: Holistic Medical  Spa for Prevention, 
to Holistic Medical Spa of Cancer, from Holistic  Center of Cardio-
vascular Disease to Medical Holistic Spa of Alzheimer  and Parkinson 
Disease. Individualized Holistic Medical Spa for Woman,  Men, children 
or Families. It depends on your existing clientele or the  new groups you 
would like to attract. Location and structure of your Spa  strongly will 
influence and limit the way you might choose. 

Professional  consulting is mandatory in such a sensitive sector with 
highly  experienced MD’s & ND’s in the field of Holistic Medicine 
together with  the Spa Owner. Commitment and passion combined with 
professionalism  will be the ideal combination for the Future Spa 
generation. ? 



  AromaEssence Medical-Spa For Anti-Aging

Many, many more wonders await you as we take you to a place where 
the magic of alternative therapies come together with modern methods 
to give you the best for your Health, your Body and your Mind 

NEW, patient-friendly non-invasive technology with effective treatment 
modalities for enhancement of: 

Medical Spa Programs & Plans

Patient Recruitment 

Relaxation and Diagnostic Package 

Diagnostic and Early Cancer Check-up for Men

Diagnostic and Early Cancer Check-up for Ladies

Quit Smoking Plan

Detoxifying Release Plan

Patient Anxiety (Pre-op) 

Post Natal Package

Surgical Recovery Plan

Weight Loss-slim Package 

Cellulite Reduction Plan

Head to Toe Revival Package 

Stress Management 

Wellness for Him/Her Program

Healthy Holiday Program

Honeymoon Program

Facial Treatments 

Four Effective Treatment Modalities For YOU! 
Invite you to a world of serenity, positive energy and relaxation. 
We will take you on a journey to rediscover your body, soothe it and 
bring it back to life, pamper it and attentively listen to its problems, 
and take away your discomfort, pain and chronic illness. 

1. Thermal Therapy 
- Ambient Heat (whole body dry heat) room temperature -180
F/ 82 C 
- Direct Heat (entire back and thighs) room temperature -126 F/ 52 C 
2. Adjustable Massage Therapy (moderate to vigorous massage) 
3. Mood-Enhancing Aromatherapy (four separate diffusion systems) 
4. Audio Therapy (stereo/ CD player) 

Benefits:
Temporarily Increases Local Blood Circulation 
Temporarily Relieves Muscular Pain 
Promotes Relaxation & Well Being 
Temporarily Reduces the Appearance of Cellulite 
On the way to your well-being, we will help you forget fears, which 
you've been feeling for a long time; insomnia - killing you for years; 
and stress - ruining your body silently but progressively.


Advantages For Our Clients:
Non-Invasive 
Safe 
Affordable 
Easy to Use - Can Use Fully-Clothed!


Features:
Enjoy the unique features and enhanced effectiveness of our system:

- Dry Heat Therapy 
- Aromatherapy
- Massage Vibration 
- Cool Face Air 
- Ergonomic Contour Bed 
- Stereo CD Player 
- Soothing Back Heat 


Combining the best medical and spa technologies for the ultimate 
pampering experience! 

We believe this revolutionary technology separates our Medi-Spa from 
our competition. 

**However, 
WE ALSO OFFER TWO DIFFERENT MASSAGE THERAPISTS WHO ARE 
SKILLED IN ALL ASPECTS OF MASSAGE AND TOUCH THERAPIES!

Body Massage Therapies Offered

Swedish 
Relax/Renew 
Aromatherapy 
Reflexology 
Warm Stone Therapy 
Deep Tissue Massage 
Pregnancy Massage 
Sports 
Tension Relieving/Rejuvenating 


Facial treatments
Weight loss/ detoxification
Cellulite reduction
Surgical recovery
Stress management
Pre operative relief

Messages your body is sending to it back to its best shape and function, 
while restoring balance to the mind-body relation-ship. 

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